BRAND Copywriting
For your brand and products
- Brand Overview: tell your brand story and convey your mission – whether you’re just launching or perhaps rebranding.
- Tone Of Voice: establish clear guidelines to ensure consistent messaging across all channels.
- Product Descriptions: highlight key features, benefits and USPs with detailed descriptions which inspire, educate and ultimately… sell!
- Key Copy Bibles: create launch toolkits to deliver impactful campaigns for new products and brand moments.
- Copy Audit: review all existing copy and recommend feedback to help refresh, fine-tune and optimise.
For your website & SEO
- Keyword-Optimised Copy: enhance search engine ranking and improve your brand’s visibility on homepages, landing pages and product pages.
- Content Strategy: create an SEO-driven content plan that attracts organic traffic with relevant blog topics your audience is searching for.
For your blog
- Digital Blog Posts: create features to establish brand authority and educate your customers to build trust and engagement.
- Trend-Focused Pieces: write timely and insightful blogs to position your brand as a source of inspiration and expertise.
For email
- Broadcast Sends & Newsletters: write compelling email copy that strengthens relationships with existing subscribers as well as generating excitement around CRM-specific exclusivity and new product launches.
- Conversion-Focused Copy: craft subject lines that increase open rates and body copy to encourage sales.
- Automated Sequences: develop and write targeted email flows to guide prospective customers through their buying journey and boost retention with the likes of welcome series, subscription models, abandoned carts, automations and upselling.
For any other channel
- Social Media: write engaging and click-bait captions.
- Paid Ads: concise, punchy copy for paid media campaigns to demands attention and encourage clicks.
- Press Releases: write informative releases to detail NPD and brand news.
- Print & In-Store
